What is Your Core Competency 'Currency'?

August 26

What is Your Core Competency ‘Currency’?

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I was talking recently with John Martellaro on ‘The Background Mode’ podcast - and while we were discussing the massive business that Apple enjoyed with Xserve and Xserve RAID John basically asked: ‘Why would Apple kill it (a $400M est. business)?’

And the answer is - ‘Apple didn’t want to spend the ‘currency’ on it.’

Apple’s Most Valuable Currency

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For Apple - the most valuable ‘currency’ was, and still is, an extremely valuable commodity indeed - engineers good enough to walk through the doors at One Infinite Loop, those worthy of being called ...

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